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Jan of was the beginning of a rough Q1 for those in the dating space. All advertisers were thinking about a high click-through rate and it was pretty much a race to see who could get the most scandalous through. The majority of them were XXX sites and sex related sites. We got a lot of negative feedback from people about many of theseand in some cases, they violated various policies. To keep the quality of on Facebook high, we are only allowing for dating sites to appear on Facebook from advertisers who have Facebook representatives. This ensures the manual review and counsel — to show the best possible — is in place.

About me

Our experienced direct response media team works directly with online dating companies and websites that want to expand the reach of their campaigns in a more efficient and cost-effective manner.

We feel confident we can help you and your subscribers achieve — and exceed — your direct response marketing goals. No matter what your target or niche market within the dating world, we are the direct response team that knows online dating marketing. Changing with Technology As online dating businesses continue to adapt with the ever-changing markets, technology, and needs of its consumers, so does advertising.

Online dating marketing with Koeppel Direct enables businesses to create specific, measurable goals, which can be tested, optimized, and adjusted to meet the demands of its audience.

Perfect the Process Online dating businesses have seen a consistent upswing, partially due to easy-to-use apps and websites deed to deliver immediate for its targeted audience segments. With an increase in consumer demand comes an increase in competition, which means brands need to understand how to set themselves apart from the pack.

Several factors can determine if a campaign will succeed or fail, but a quality marketing strategy will always be a key.

For more information on Koeppel Direct, and to set up a no-obligation online dating marketing consultation right away, please. Industry Experience:.

Next. Some of our most recent client experience and in the online dating space include: Increased efficiency and response rate for the online registration process; Analysis of current television buys to determine where and how to save money while maximizing effectiveness; Restructuring of television buys to reflect goals and vision of the campaign; and Increased monthly GRP Gross Rating Point delivery, increased reach and increased ROAS Return on Ad Spend — all while staying within or delivering under budget. Let's Talk.

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